Hey, friends – Today marks an almost-milestone: the 99th issue of the Weekly Round Up is HERE. In case you're new, this is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more! Here's what I've rounded up for you this week: Copy Tip: Perfect copy makes people suspicious “I was there” (via Brian Kurtz) Successful Marketing Focuses on Targeting, Not Segmentation (via Brand Strategy Insider) 38 Slightly Different Black Friday...
6 days ago • 1 min read
the copy minimalist Marketing Without the Bullsh*t You've seen the headlines.The promises.The overpolished claims that kinda make you wince. I wrote something about that — about what happens when you choose to write with honesty instead of hype. It’s short. It’s real.And it’s something I think more people need to hear right now Click here to read it → Matt 113 Cherry St #92768, Seattle, WA 98104-2205Unsubscribe · Preferences
7 days ago • 1 min read
Hey, pals – The 98th issue of the Weekly Round Up is ready for your eyes! In case you're new, this is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more! Here's what I've rounded up for you this week: Copy Tip: Trust Numbers, Not Adjectives Controversial Copywriting: When Brands Get It Wrong (via Copywriter Collective) Email Clicks to Cheaper Ad Costs (via The Playbook) Fix your 'Gobbledy': the power of positioning in...
13 days ago • 1 min read
the copy minimalist You can be a memory or a picture... My brother-in-law (sometimes) has this way of saying things that stick with you. He was recently talking to my dad about his health — about choices that could extend or limit his time with my 2-year-old son. Then he said: "You can either be a memory or just a picture." I haven't stopped thinking about it since. Not just about my dad (though yes, that too). But about leadership. About impact. About the difference between occupying a...
14 days ago • 1 min read
Hey there, friends! The 97th issue of the Weekly Round Up is HERE. Per usual, this is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more! Here's what I've rounded up for you this week: Copy Tip: Why Using "You" is Bad Advice Psychology of Conversion (The Perspective) The 2025 Trend You Can’t Afford to Ignore (via Vizit) Where Models’ Eyes Should Look in Ads (via Science Says) Why 99% of Headlines Get Ignored Immediately What...
20 days ago • 1 min read
the copy minimalist The Attention Economics of Headlines What made you open this email? Was it curiosity? The promise of learning something specific? Or maybe just because you recognize my name in your inbox? Whatever it was, your brain made that decision in about 2.8 seconds. And that's exactly what I dig into in this week's Copywriter Column. I briefly break down the science behind why certain headlines consistently outperform others, and why your headlines aren't really competing with...
21 days ago • 1 min read
Hey hey hey Reader! The 96th issue of the Weekly Round Up is ready for your reading enjoyment. If you're new here (several newbies this week), this is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more! Here's what I've rounded up for you this week: Copy Tip: Use stories to make your point It’s Time to Ditch Discipline (via Around the Bonfire) How to Make Competitors Look Like Aliens (via Marketing Ideas by Tom Orbach) Q2...
27 days ago • 1 min read
the copy minimalist Your copy is speaking to the wrong brain... When was the last time a spec sheet gave you goosebumps? Never, right? But I bet you remember stories. The founder who started in their garage. The customer whose life changed. The transformation that seemed impossible until it wasn't. There's a reason for that. Your brain literally processes stories differently than data. And once you understand the neuroscience behind it, you'll never write copy the same way again. In today's...
28 days ago • 1 min read
Hey Reader! The 95th issue of the Weekly Round Up is done and dusted. In case you forgot, this is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more! Here's what I've rounded up for you this week: Copy Tip: Loss Aversion Brand Recognition: Importance and How to Build It [+ Examples] (via Omnisend) How to Get AI to Write Copy in Your Brand Voice (via Erin Pennings) Why Convenience Rules the Day (via Branding Strategy Insider)...
about 1 month ago • 1 min read