I've been thinking about a simple rule David Ogilvy followed: if he marketed a product he could use, he bought it. In today's economy where small businesses are facing unprecedented challenges, this principle hits differently. It's not just about integrity in our marketing claims. It's about: Actually experiencing what we're selling Supporting businesses during tough economic times Building genuine relationships with our clients Since working at Homestead, I've tried to live by this whenever...
1 day agoΒ β’Β 1 min read
Happy Friday! It's time for another issue of the Weekly Round Up β your once-a-week digest filled with copy tips, must-read articles, copy examples for your swipe file, and more. Here's what I've curated for you this week: βοΈ Copy Tip: Go Analog π How to Build Superfans π 22 One-Sentence Stories That Will Super-Charge Your Marketing π The 2025 Advertising and Marketing Report ποΈ How to Land a "Real Job" featuring... yours truly (Podcast Pick) π Pretty Cool Copy Examples (American Giant, Flux...
7 days agoΒ β’Β 1 min read
I get it. I've been on both sides of the cold pitch email. For nearly a decade, I sat where you might be sitting week after weekβfingers hovering over the keyboard, scrutinizing every word, wondering if this email will finally land you that dream client. Now, as the Director of Copy at a growth marketing agency I'm the one receiving those pitches. Every week, my inbox and DMs fill with freelancers hoping to catch my attention. Some succeed, some donβt.So what separates the emails I respond to...
8 days agoΒ β’Β 1 min read
Hey hey hey π Guess what I got? That's right β a new Weekly Round Up. Here's what's I've drummed up for you this week: βοΈ Copy Tip: Create wonder π How Import Tariffs Might Hit One Industry Disproportionately π Content and Messaging Strategies for Long-Lifespan Products π How Psychology Built This $4B Clothing Brand ποΈ Zen and the Art of Spontaneous Copywriting (Podcast Pick) π Pretty Cool Copy Examples (Humm Kombucha, Tumble, Duolingo, and others) πΌ Job Opportunities from Compound Content...
14 days agoΒ β’Β 1 min read
I've just published Part 2 of my marketing funnel series, focusing on why most funnels fail and how you can fix yours. In Part 1, I explored the basics of marketing funnels and the stages prospects move through. Now in Part 2, I dive deeper into the common mistakes that break even well-designed funnels: Trying to sell too soon before building trust Neglecting the crucial middle of the funnel where relationships develop Overlooking retention strategies for existing customers Missing key...
15 days agoΒ β’Β 1 min read
Hey friends π You know what I love about Friday's? The Weekly Round Up. Here's what's I've drummed up for you this week: βοΈ Copy Tip: Why you should use your customer's words π How Cognitive Biases Shape Email Engagement π Ephemeral Micro-Campaigns π Permission-Based Discounts (and Why You Should Use Them) ποΈ Analyzing "Old" Ads for Fun and Profit (Podcast Pick) π Pretty Cool Copy Examples (Olukai, HBO, Double Wood, and others) πΌ Job Opportunities from the Honest Co., Jasper, Cypress HCM, and...
21 days agoΒ β’Β 1 min read
Hey, wanna get married? π Just kidding. But that's what today's Copywriter Column is kind of about β how some marketers completely jump straight to the punchline without doing the necessary (hard) work of building a trust-filled, permission-based relationship with their audience first. If you know what the marketing funnel is β great! This could be a good refresher. If you've heard of it but aren't entirely sure what it is, then this is for you. And if you've never heard of it, you should...
22 days agoΒ β’Β 1 min read
Happy Friday, love birds! Before you prepare yourself for tonight's fancy date, be sure to read today's Weekly Round Up. (I'm just now realizing I totally should've made it love-themed, but oh well.) Here's what's fresh this week: βοΈ Copy Tip: Power Words π Art of Hidden Persuasion π How to Talk to a Market That's Heard It All Before π What is Human-Centered Design? ποΈ Scaling at the Bottom of the Funnel (Podcast Pick) π Pretty Cool Copy Examples (Tumble, Nose Gym, Uproot, and others) πΌ Job...
28 days agoΒ β’Β 1 min read
Hey there π Starting a new client relationship right can make or break your success as a copywriter. Walk into a kickoff call unprepared? Youβll waste time on basic discovery questions and miss the chance to build immediate trust. Spend just 1-2 hours on strategic research beforehand? Youβll walk in with thoughtful insights, better questions, and a roadmap for success. In my latest article, I break down my pre-kickoff research process step by step: β
Reviewing intake forms & brand docsβ
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29 days agoΒ β’Β 1 min read