the copy minimalist The Writing Tools I Actually Use (and How) Most people treat tools like magic pills. “If I just find the right app, I’ll finally be organized! Productive! Creative!” I’ve chased that too. But over time, I’ve realized something simple: Tools don’t make you better — they just remove friction between ideas and action. In this week’s column, I shared the tools I actually use (digital and analog) and how they help me think, write, and work better. No sponsorships. No “Top 100...
3 days ago • 1 min read
It’s Friday, which means I’ve got a fresh Weekly Round Up for you — #104. Inside: tactical copy tips, sharp reads, audio worth queueing up, swipe fuel, and a few job opps you might want to check out. Here’s what I lined up for you: Copy Tip: Demographics won’t save your copy 3 Keys to Creating Memorable Consumer Experiences (via Columbia Business School) 3 Lessons from a Genius Creative Director (via Grace Baldwin) Why Marketing Needs to Take Creative Risks – Even If They Fail (via Robert...
9 days ago • 1 min read
the copy minimalist Why Slowing Down Might Be Your Best Marketing Strategy Just words. It's the competitive advantage most physical forms of marketing have. When's the last time a digital ad made you actually pause? We're all caught in this arms race - louder, faster, flashier. More retargeting. More push notifications. More everything. But what if the answer isn't adding to the noise? What if it's about slowing down? I wrote about why analog thinking might be the most disruptive marketing...
10 days ago • 1 min read
Hey, friends 👋 The 103rd issue of the Weekly Round Up is up! This is your once-a-week digest filled with fresh copywriting tips, my latest article recommendations, podcast picks, examples for your swipe file, and recent job opportunities! Here's what I've rounded up for you this week: Copy Tip: Create ownership The Complete Cart Abandonment Playbook (via Email Love) Meet the Marketer of the Future (via MKT1 Newsletter) Why Customers Hesitate and How to Break Down These Buyer Barriers (via...
16 days ago • 1 min read
the copy minimalist Why You Need Your Own Definition of Success What if the version of success you’re chasing… isn’t even yours? That’s what I realized recently. And it made me rethink the way I measure almost everything: my work, my goals, even my happiness. In this week’s Copywriter Column, I’m sharing what I found, how I reframed it, and why it matters more than you may think. Click here to read it → Matt 113 Cherry St #92768, Seattle, WA 98104-2205Unsubscribe · Preferences
17 days ago • 1 min read
Hey, pals 👋 The 102nd issue of the Weekly Round Up is ready for your reading enjoyment! In case you're new here (several are this week), consider this your once-a-week digest filled with fresh copywriting tips, my latest article recommendations, podcast picks, examples for your swipe file, and recent job opportunities! This is what I've rounded up this week: Copy Tip: The Art of Subtraction Boosting Creativity and Reducing Mental Clutter: A Guide for Creatives (via Copywriter Collective) Why...
23 days ago • 1 min read
the copy minimalist Creative Capacity is a Finite Resource We're not in the sprint yet... but we can see it from here. Right now is the season where creative teams either set healthy boundaries—or get steamrolled by the pace of the holidays. And with the year my team has had, I’ve made it a priority to help them protect the creative capacity they do have. I wrote about it here → https://www.thecopyminimalist.com/p/the-3-principles-for-protecting-creative-energy This isn’t a motivational pep...
24 days ago • 1 min read
Hey, friends – The 101st issue of the Weekly Round Up is HERE! Don't forget, as my subscribers, you have exclusive access to these goodies: The Copy Minimalist Article Database The Copy Minimalist Swipe File Now, here's what I've rounded up for you this week: Copy Tip: Anchoring + Framing How to Leave an Impression (via Kevan Lee) Customer Lifetime Value: The Metric That Tells You Who's Really Worth It (via Jimmy Kim) How to Make the Abstract Feel Real Intimate (via Eddie Schleyner) The Power...
about 1 month ago • 1 min read
the copy minimalist Focus on What Matters Ever notice how every copywriter's portfolio lists everything? Email, landing pages, ads, UX, case studies, SMS, SEO... the works. But here’s the truth: the most successful copywriters aren’t well-rounded. They’re focused. They’ve picked a lane and gone all in. This week’s column is about the power of doing less, better – and why trying to be good at everything might be holding you back. Click here to read it → Matt 113 Cherry St #92768, Seattle, WA...
about 1 month ago • 1 min read