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Why Your CTAs Are Killing Conversions

Published about 1 month ago • 1 min read

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Why Your CTAs Are Killing Conversions

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Quick question: If you were selling jam, would you rather offer customers 24 flavors or just 6?

Most marketers would say 24. More options = more chances to find something they want, right?

Wrong.

When psychologists tested this exact scenario, here's what happened:

  • 24 jams: Only 3% of people bought
  • 6 jams: 30% of people bought

That's a 10x difference in conversions. From the same product. Same customers. The only variable? The number of choices.

This isn't just about jam. It's about every piece of copy you write.

Every email.
Every landing page.
Every CTA.

The more options you give people, the less likely they are to choose any of them.

I just published a deep dive into the psychology behind this phenomenon.

You'll discover:

  • The neuroscience of decision fatigue
  • Why your scattered CTAs are killing conversions
  • How to apply The Rule of One across all your marketing
  • When it's strategic to break the rule

It's a 5-minute read that could transform how you approach every piece of copy.

​Read the full article here →​

Matt

P.S. After you read it, hit reply and tell me: what's the most overwhelming CTA you've ever encountered?

113 Cherry St #92768, Seattle, WA 98104-2205
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