Hey friends, A quick heads-up: There won't be a new Copywriter Column or Weekly Round Up this week. I'm heading out for a family reunion, which means trading my keyboard for some quality time with family and making sure my almost 4-year-old doesn’t run into the bonfire. But before I go, I have a small favor to ask. As some of you know, I've been building Real People, my little copywriting and marketing consultancy. And right now, I'm looking to connect with more brands, marketers, and...
11 days ago • 1 min read
Hey, gang! Time for yet another Weekly Round Up! Here's what I've 'rounded' up for you this week: Copy Tip: Good creative feedback AI Tip: Generic brief, generic output How Uncommon won a D&AD Black Pencil for The Ordinary (via Creative Boom) The Traitors branding is murderously good. Design experts explain why (via Creative Bloq) Count your customers by orders (via The Playbook) Podcast Pick: 5 Black Friday Strategies That Don't Depend on Bigger Discounts Swipe File Additions Job...
15 days ago • 1 min read
Hey, pals! A lot of new "faces" here this week, so welcome to the Weekly Round Up – you're once-a-week digest filled with copy tips, ai tips, must-read articles, and more! Here's what I've 'rounded' up for you this week: Copy Tip: Vague descriptions vs. concrete details AI Tip: AI Writing Flows Spacing Effect (via Stacked Marketer) Surprise and delight marketing: The psychology behind promotion design (via Talon.One) The Disability Inclusion Effect (via Science Says) Podcast Pick: Is AI...
22 days ago • 1 min read
Hey, friends! It's Friday, which means it's time for another Weekly Round Up. Here's what I've 'rounded' up for you this week: Copy Tip: Before writing a single headline… AI Tip: Two AI Hacks 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories (via Baymard Institute) Email attribution is a load of rubbish, and that is fine. What to measure instead (via astral) Oops, I became an expert in a thing that no longer exists (via Kevan Lee) Podcast Pick: The Ads That Spend $1M...
29 days ago • 1 min read
Hey, buuuuuddy – I've got another Weekly Round Up ready for your eyes. Here's what I've 'rounded' up for you this week: Copy Tip: Voice drifts where the writing gets hard. AI Tip: Use Claude as a voice-drift detector. The Emotional Weight of Free Returns: How Risk Reversal Triggers Relief on Shopify (via eCommerce Psychology) Customer Psychology in Retail: 2026 Promotions That Convert (via Quickly) Make Product Names Very Specific (via Science Says) Podcast Pick: The New Fundamentals of Brand...
about 1 month ago • 1 min read
Hey, pal – You ready for another Weekly Round Up? Me too! There are some good articles this week, so be sure to give 'em a read: Copy Tip: Vague is a claim. Specific is proof. AI Tip: A constraint beats an instruction, almost every time. Steal My Creative Strategy Process (via Jessie Healy) A Brand Consultant's First Question: Who Are You Willing to Lose? (via Copywriter Collective) Brand as software via (Kimchi Gabagool) Video Pick: DTC Offer Strategy: Raising Your Prices Without Losing...
about 1 month ago • 1 min read
Hey, friends – A few weeks ago, I asked if you preferred 'clicking through' to the Weekly Round Up or having the whole shabang in your inbox. Most of you said you like clicking through, so for now, we'll keep this format! That said, it's time for your Weekly Round Up! There are some cool job opps this week – be sure to check 'em out: Copy Tip: Benefits vs. Payoffs AI Tip: Claude's memory can save you from re-briefing How to Hire a Freelance Copywriter Who’s Already Booked (via Copywriter...
about 2 months ago • 1 min read
Hey, friends – it's once again time for another Weekly Round Up! I'm particularly fond of the AI tip this week as I've used it loads of times: Copy Tip: Define Your Voice Pillars AI Tip: Stop describing your voice. Show it. The Email Problem You’re Not Seeing (via Sarah Fasuyi) What Agencies Want from a Copywriting Agency (via Copywriter Collective) Inside the creator economy’s AI reckoning (via HubSpot) Video Pick: The 3-Step CTAs Formula for Conversion **** Swipe File Additions Job...
about 2 months ago • 1 min read
Hey, friends – it's once again time for another Weekly Round Up! I'm particularly fond of the AI tip this week as I've used it loads of times: Copy Tip: On writing guarantees AI Tip: Using Claude for VOC research 2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back (via Attentive) Stop Treating Every Customer Touchpoint the Same (via MarTech) Don’t Recommend Your Most Expensive Option (via Science Says) Podcast Pick: Why Routine Beats Discounts This Q4 (with Jen Gray)...
2 months ago • 1 min read