the copy minimalist The Best Copywriting Newsletters Some of the best copywriters I know don’t spend hours on courses, podcasts, or group chats. They just read good newsletters. I just pulled together a list of 20+ newsletters that are actually worth your inbox space. No hype. Just the ones I’ve learned the most from over the past few years. If you’re a working copywriter (or want to be), this list will help you grow a little faster and write a little better. Get the list here → Matt 113...
6 days ago • 1 min read
Hey Reader! The 91st issue of the Weekly Round Up is here! This is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more. Here's what I've rounded up for you this week: Copy Tip: "Limited time offer" might be killing your conversions. How Simplicity Builds Competitive Advantage (via Benjamin Hill) The Power of Empathy in Marketing (via Gabriella Sannino) Marketing to Gen Alpha: How brands can win over the next generation (via...
12 days ago • 1 min read
the copy minimalist How to Make Complex Ideas Simple in Your Writing Ever sit down to write about something you know inside and out… and somehow end up sounding like an instruction manual? (Yeah. Me too.) The good news? You’re not a bad writer. You’re just missing a small shift in how you approach the writing. In this post, I break down: → Why simple writing doesn’t mean “dumbed down” → The mindset mistake that’s making your writing harder to follow → My 4-step process for writing clear,...
13 days ago • 1 min read
Hey Reader! The 90th issue of the Weekly Round Up is up! Consider this your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more. Here's what I've curated for you this time around: Copy Tip: Why Your Sentences Are Too Long The Edit Mistakes That's Killing Your CTR Why You Should Never Let AI Fill Your Blank Page Why Zero-Click Marketing is the New Normal AI x Creativity (Podcast Pick) Copy Examples for Your Swipe File (Solo Coffee,...
19 days ago • 1 min read
the copy minimalist You Become What You Think About Most people think great copy starts with clever words. It doesn’t. It starts with how you think about your audience. In today's column, I break down how your mental model shapes the words you write — and what happens when you shift it. Read more here → Matt 113 Cherry St #92768, Seattle, WA 98104-2205Unsubscribe · Preferences
20 days ago • 1 min read
Hey Reader! The 89th issue of the Weekly Round Up is here! This is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more. Here's what I've curated for you this time around: Copy Tip: The Before-After-Bridge What Your Brand Really Is The Ethics of Clickbait Confessions of an AI Addict How to Be a Great Copywriter How You're Being Lied to About AI's Real Purpose (Podcast Pick) Copy Examples for Your Swipe File (Care.com, Howler...
26 days ago • 1 min read
the copy minimalist If You Want to Be a Great Copywriter, Then You Have to Put in the Reps. ↓ If I’ve learned anything about marketers, it’s that we all love shortcuts. Hacks. Tactics. Frameworks. Blueprints. Playbooks. Templates. These aren’t all bad things. They can be useful. And our desire for them isn’t because we’re lazy as much as everything moves significantly faster than it did even 10 years ago, and we’re constantly looking for ways to stay relevant. But now with the advent of AI,...
27 days ago • 1 min read
Hey Reader! The 88th issue of the Weekly Round Up is LIVE! This is your once-a-week digest filled with copy advice, must-read articles, my top weekly picks for your swipe file, and more. Here's what I've curated for you this time around: Copy Tip: More Options = Fewer Conversions How to Reduce Cart Abandonments Why You Should Be on WhatsApp (Hint: Your Int'l Customers Are) Regional Audience Deep Dives Product Marketing, Research and Copy with Grace Baldwin Copy Examples for Your Swipe File...
about 1 month ago • 1 min read
the copy minimalist Why Your CTAs Are Killing Conversions ↓ Quick question: If you were selling jam, would you rather offer customers 24 flavors or just 6? Most marketers would say 24. More options = more chances to find something they want, right? Wrong. When psychologists tested this exact scenario, here's what happened: 24 jams: Only 3% of people bought 6 jams: 30% of people bought That's a 10x difference in conversions. From the same product. Same customers. The only variable? The number...
about 1 month ago • 1 min read