profile

The Copy Minimalist

Fixing the Processes Your Creative Team Secretly Hates

Published 3 days ago • 1 min read

the copy minimalist

issue #242

Your team probably isn't complaining about that broken process anymore.

That doesn't mean they've accepted it. It just means they've stopped believing it'll change.

This week, I wrote about the workflows creative teams secretly hate — and what to do if you're the one who can actually fix them.

👉 Read "Fixing the Processes Your Creative Team Secretly Hates"​

– Matt

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
​Unsubscribe · Preferences​

The Copy Minimalist

Helping aspiring DTC copywriters succeed while crafting compelling, impactful copy for their clients

Subscribe today to get instant access to 120+ copy examples from my personal swipe file!

Read more from The Copy Minimalist

Hey, friends – Time for another Weekly Round Up – your once-a-week digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! Here's what you can expect this week: Copy Tip: Constraints force decisions. AI Tip: Optimize for "Editor Time," Not "Generation Time" Claude (via How to AI) The Mimicry Effect (via Stacked Marketer) Personal vs. Personalized: What Real Connection Looks Like in the Inbox (via Customer.io) Podcast Pick: Why Cognitive Load...

2 days ago • 1 min read

Happy Friday! It's time for the Weekly Round Up – your once-a-week digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! Here's what I've put together for you this time: Copy Tip: Every sentence should earn the right to exist AI Tip: Build “Why Layers” Into Your Context (Not Just Examples) Survey Q Ai Doesn’t Reduce Work, It Intensifies It (via HBR) Welcome Flows Are Dead. Entry Flows Are Thriving. (via Astral) Leading Brands Win on...

9 days ago • 1 min read
Red neon heart glowing against a misty background

the copy minimalist issue #241 Most brands try to “get emotional," especially around holidays. The problem is not emotion itself. Emotion is powerful and it can move people. The problem is generic emotion. When copy leans on words like love, joy, unforgettable, heartfelt, it signals a feeling without earning it. And readers can tell. In my latest column, I break down: Why Valentine’s marketing so often misses The difference between emotional language and emotional truth A simple way to...

10 days ago • 1 min read