Hey, gang – AND WE'RE BACK! Another Weekly Round Up is ready for your eyeballs. Here's what you can expect in this week: Copy Tip: Stop Writing for the Click. AI Tip: Optimize for “Editor Time,” Not “Generation Time” Claude Cowork for Marketers (via Customer.io) How to Write Alt Text Correctly With Context (via Action Rocket) 5 Creative Tensions That Become Idea Engines (via Copywriter Collective) Why Your Content Strategy Feels Harder Than It Should (via The Copy Minimalist) Podcast Pick:...

the copy minimalist issue #244 Most content reviews go nowhere. Not because the team doesn't care. Because nobody agrees on what makes a piece worth keeping. So everything stays. The old campaign recap. The trend piece from 2021. The blog post that made sense at the time but doesn't really reflect what the brand does anymore. Here's the shift that helps: stop treating it like an audit and start treating it like an edit. An audit catalogs what you have. An edit makes judgments about what...

Hey, guys and gals – got a bit of a shorter version of the Weekly Round Up for you this week. Back to regularly scheduled programming next Friday. Here's what you can expect in this shorter issue: Copy Tip: You Can’t Out-Write a Weak POV What Are AI Agents in Marketing & How Are They Actually Being Used Today? (via Iterable) The Ambiguity Effect: Why Unclear Marketing Kills Decisions (via Kath Pay The Future of Brand Creativity Belongs to the Small and Reckless (via Branding Strategy Insider)...