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The Copy Minimalist

The Weekly Round Up #105

Published 5 months ago • 1 min read

Issue #105 just dropped.

This week's copy tip might change how you think about urgency... I also pulled together some psychology-backed research on customer motivation and copy examples from brands that know what they're doing.

What's inside:

  • Copy Tip: Loss aversion isn't about fake scarcity
  • Why Consumers Say Yes to the Product (via KnoCommerce)
  • The Psychological Reason Brands Use the Power of Association to Sell (via HubSpot)
  • Talk to Strangers to Write Better (via Psychology Meets Writing)
  • My Favorite Tools and How I Use Them (The Copy Minimalist)
  • Podcast Pick: Brené Brown on Courageous Leadership with Adam Grant (via TED's WorkLife)
  • Copy Examples for Your Swipe File (SURREAL, Mars Men, NADS, BREZ)
  • Recent Job Openings

👉 Read Weekly Round Up #105​

Enjoy,
Matt

The Copy Minimalist

Helping aspiring DTC copywriters succeed while crafting compelling, impactful copy for their clients

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