The Weekly Round Up #106


It's Friday, which means I've got a fresh Weekly Round Up for you β€” #106.

Inside: tactical copy tips, sharp reads, audio worth queueing up, swipe fuel, and a few job opps you might want to check out.

Here's what I lined up for you:

  • Copy Tip: The "Cross-Out Test" from Eddie Schleyner
  • Why Brands Should Stand Firm in Their Values Without Fear of the Backlash (via Marketing Dive)
  • 7 Keys to Crafting Sustainability Stories (via Branding Strategy Insider)
  • My Best Frameworks for Product Marketing, Content Marketing, and Growth Marketing (via MKT1 Newsletter)
  • 3 Tactics for Repurposing Your Best Content (via Dana Herra)
  • Podcast: Inclusion and Marketing - Up-level Your Buyer Personas to Convert More Customers
  • Copy Examples for Your Swipe File (Neutrogena, Huckberry, Lime)
  • Recent Job Openings

πŸ‘‰ Read Weekly Round Up #106

Happy reading,
Matt

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