The Weekly Round Up #108


Hey, friends –

It's Friday, which means I've got a fresh Weekly Round Up for you — #108.

But before I dive into that, I wanted to share that this is the last Weekly Round Up for 2025. I've got a message queued up to share why that's the case early next week. Just know – it's for a good reason ;)

That said, here's what I've curated for you this week:

  • Copy Tip: Good copy doesn't just sound right. It LOOKS right.
  • Differentiating Brands with Generosity, Surprise, and Delight (via Brand Strategy Insider)
  • Permission Marketing 101: Strategies for Success (via Shopify)
  • The One-Word Edit (via Matt Snyder)
  • You Have No Idea How Screwed OpenAI Actually Is (via Will Lockett)
  • Podcast Pick: Brian Collins on Fighting Second Dragons (via The Creative Boom Podcast)
  • Copy Examples for Your Swipe File (Ecobee, TD, Poo-Pourri, Hug Sleep)
  • Recent Job Openings

👉 Read Weekly Round Up #108

Peace ✌️
Matt

The Copy Minimalist

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