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The 118th issue of the Weekly Round Up is here – your regular digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and much more!
👉 Click here to read Weekly Round Up #118 ✌️ P.S. In case you missed it, you can now work with me here. |
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Hey pal, Yep – still out of town and still raiding the archive so your inbox doesn't go cold. Last week, I sent 5 recent Columns. This week I'm going further (farther?) back, and I'm ending with something I'd actually like your help with. The One-Word Edit – This is the piece I'd hand someone if they asked me what copywriting actually is. The 5-Question Filter for Every 2026 Marketing Trend – A quick filter for figuring out which trends deserve your attention and which ones are just noise...
Hey friend, I’m out of town for the next couple of weeks chasing a new experience somewhere in Scotland, which means no new Column for a bit. I thought about just going dark, but that felt negligent. So instead, here are 5 columns from the archive I think are worth your time, whether you caught them the first time or not. The One Thing AI Can’t Learn, No Matter How Good Your Prompts Get – I wrote this one knowing it might ruffle some feathers. The short version: skill isn’t the moat. Lived...
issue #246 Hey Reader, New column this week. It's a bit more reflective than usual. I've spent real time building AI skills that write conversion copy. Frameworks, voice, structure, the whole thing. And honestly? It works well. So I couldn't keep telling people that "skill" is the safety net. I've already disproven that myself. This week I wrote about what I think actually separates human copywriters from AI at the conversion layer. It's not frameworks or formulas. It's something no prompt...