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The Copy Minimalist

The Weekly Round Up #141

Published about 11 hours ago • 1 min read

Hey, buuuuuddy –

I've got another Weekly Round Up ready for your eyes.

Here's what I've 'rounded' up for you this week:

  • Copy Tip: Voice drifts where the writing gets hard.
  • AI Tip: Use Claude as a voice-drift detector.
  • The Emotional Weight of Free Returns: How Risk Reversal Triggers Relief on Shopify (via eCommerce Psychology)
  • Customer Psychology in Retail: 2026 Promotions That Convert (via Quickly)
  • Make Product Names Very Specific (via Science Says)
  • Podcast Pick: The New Fundamentals of Brand Strategy with Eugene Healey
  • Swipe File Additions
  • Job opportunities

👉 Click here to read Weekly Round Up #141​
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Matt

The Copy Minimalist

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