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aaaaaand we're back!
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Hey, friends – I mean it when I ask: how are you? Because I'm doing splendidly well! Last time I sent out an email update, I was in desperate need of a long break. Not to mention, I celebrated my 42nd birthday in there, so that was fun. But the time away from consuming weekly content to then digest and share with y'all gave me much-needed space for deep personal reflection. And boy does my soul feel truckloads lighter. I plan to return to "regularly scheduled newsletter programming" next week. To be perfectly transparent, I am deprioritizing The Edit, as based on survey results, it is the one issue of this newsletter almost none of y'all find value in. That said, the Copywriter Column and Weekly Round Up will continue on per usual! There are also some other (personal) shifts taking place in the coming weeks, but I'll have a separate announcement for that soon, so hold on tight. Grateful for you – my readers – for sticking with me all these years. Some of y'all have been reading for 5+ years and it's just wild to me. Eager to continue learning, sharing, and growing with each of you here! Chat soon, Matt |
The Copy Minimalist
Subscribe today to get instant access to 120+ copy examples from my personal swipe file!
Hey, peoples – If you’re reading this for the first time, welcome! I’ve had a few dozen new subscribers in the last few days. If you’re reading this for the upteenth time, well – thanks for sticking around! I’m grateful for your support. I teased a big announcement on LinkedIn earlier this week and indicated my subscribers were going to be the first to hear it. So, here it is… I’m leaving Homestead Studio at the end of the month. Truthfully, it’s odd to even write that sentence. I started at...
Hey, y'all – the Weekly Round Up is back! I'm excited to get back into the swing of things with this weekly digest in particular. I curate it throughout the week, collecting articles, podcasts, and great swipe file additions I see along the way. But before we get into it, check out this new little sponsor below ;) Alright, enough of that! Here's what you can expect this week: Copy Tip: The Believability Test AI Tip: The Awareness Audit [Fundamentals] How to share your point of view (even if...
Hey, friend – I owe you an apology. Last week, I neglected to send out a Copywriter Column and a Weekly Round up. It’s the first time I’ve done that without prior notice. In my opinion, one of the most powerful things a person can do as a creator of sorts – especially those of us who write newsletters – is to show up when you say you will. And it bothers me that I didn’t. Truth be told, these newsletters (The Edit, Copywriter Column, and Weekly Round Up) take out a significant chunk of my...