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Quick announcement
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Hey, friend – I owe you an apology. Last week, I neglected to send out a Copywriter Column and a Weekly Round up. It’s the first time I’ve done that without prior notice. In my opinion, one of the most powerful things a person can do as a creator of sorts – especially those of us who write newsletters – is to show up when you say you will. And it bothers me that I didn’t. Truth be told, these newsletters (The Edit, Copywriter Column, and Weekly Round Up) take out a significant chunk of my free time – time that I’d normally spend doing freelance work, playing cars or watching K-Pop Demon Hunters with son for the 30th time, fishing, or simply reading for the hell of it. And lately, I’ve struggled with that tension of where I’m spending my time. I pride myself in “doing few things well,” and frankly, because I’ve spread myself thin, most things have gotten less than the best of me, including my family. That said, I want to set a new expectation of what you can expect moving forward: I am taking a much needed long break. I’m pressing pause on The Copy Minimalist for an unknown period of time. I will still jump in from time-to-time and send out an update here and there (gotta keep that list warm, y’all), but nothing net-new for an extended period. In the meantime, feel free to email me with questions about whatever. I will still check my inbox! And be sure to support your fellow copywriting/marketing pals. Chat soon, Matt |
The Copy Minimalist
Subscribe today to get instant access to 120+ copy examples from my personal swipe file!
Hey, friends – it's time for another Weekly Round Up! Some great reads/listens teed up for you this week: Copy Tip: Guessing vs. Listening AI Tip: Give your claims proof Your Brand Now Has a Second Audience: The AI Machines (via Matchstic) Why Your Best Content Strategy Is Subtraction (via Content Marketing Institute) The problem with potential (via Around the Bonfire) Podcast Pick: 5 Pop-Up Tactics That Can Increase Your Lead Opt-in Rate (via Brain Driven Brands) Swipe File Additions Job...
Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: 4 Types of Readers AI Tip: Editing in Layers Why the Brand Experience Still Feels Fragmented (via Design week) The 5 “Ts” of effective email content marketing (and how to apply them) (via data axle) 5 AI Blindspots that Cost You Conversions (via MarTech) Video Pick: How To Remember Everything You Read (My Notecard System) Swipe File Additions Remote Job...
Epictetus' Discourses and Selected Writings In reading Epictetus this morning, he said something that resonated with me. It’s as if I were to say to an athlete, ‘show me your shoulders,’ and he responded with, ‘have a look at my weights.’‘Get out of here with you and your gigantic weights!’ I’d say, ‘What I want to see isn’t the weights but how you’ve profited from using them.’ It emerges from a passage on progress. Epictetus is saying that you can read all the books in the world, but that’s...