Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: 4 Types of Readers AI Tip: Editing in Layers Why the Brand Experience Still Feels Fragmented (via Design week) The 5 “Ts” of effective email content marketing (and how to apply them) (via data axle) 5 AI Blindspots that Cost You Conversions (via MarTech) Video Pick: How To Remember Everything You Read (My Notecard System) Swipe File Additions Remote Job...

Epictetus' Discourses and Selected Writings In reading Epictetus this morning, he said something that resonated with me. It’s as if I were to say to an athlete, ‘show me your shoulders,’ and he responded with, ‘have a look at my weights.’‘Get out of here with you and your gigantic weights!’ I’d say, ‘What I want to see isn’t the weights but how you’ve profited from using them.’ It emerges from a passage on progress. Epictetus is saying that you can read all the books in the world, but that’s...

Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: Reframing loss aversion AI Tip: Using Claude to reframe loss aversion Your Brand Narrative Is What Strangers Can Repeat (via Copywriter Collective) Marketers Can’t Optimize Their Way Out of a Trust Problem (via AdWeek) On Being an Inefficient Writer (via Psychology Meets Writing) Podcast Pick: The Quitting Expert (feat. Seth Godin) Swipe File Additions Job...