Epictetus' Discourses and Selected Writings In reading Epictetus this morning, he said something that resonated with me. It’s as if I were to say to an athlete, ‘show me your shoulders,’ and he responded with, ‘have a look at my weights.’‘Get out of here with you and your gigantic weights!’ I’d say, ‘What I want to see isn’t the weights but how you’ve profited from using them.’ It emerges from a passage on progress. Epictetus is saying that you can read all the books in the world, but that’s...

Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: Reframing loss aversion AI Tip: Using Claude to reframe loss aversion Your Brand Narrative Is What Strangers Can Repeat (via Copywriter Collective) Marketers Can’t Optimize Their Way Out of a Trust Problem (via AdWeek) On Being an Inefficient Writer (via Psychology Meets Writing) Podcast Pick: The Quitting Expert (feat. Seth Godin) Swipe File Additions Job...

One step at a time. About three mornings every week, I get up well before the sun breaks over the horizon, strap a 30lb. plate to my back, and start walking. A quarter of a mile into my walk – still sleepy-eyed because I’ve only been awake 10 minutes – I encounter this massive flight of stairs. I never look up. I only look down because my focus isn’t on climbing the flight of stairs – it’s on simply taking the next step. And then the next. And the next one after that. And then the one after...