Hey, buuuuuddy – I've got another Weekly Round Up ready for your eyes. Here's what I've 'rounded' up for you this week: Copy Tip: Voice drifts where the writing gets hard. AI Tip: Use Claude as a voice-drift detector. The Emotional Weight of Free Returns: How Risk Reversal Triggers Relief on Shopify (via eCommerce Psychology) Customer Psychology in Retail: 2026 Promotions That Convert (via Quickly) Make Product Names Very Specific (via Science Says) Podcast Pick: The New Fundamentals of Brand...

Hey, pal – You ready for another Weekly Round Up? Me too! There are some good articles this week, so be sure to give 'em a read: Copy Tip: Vague is a claim. Specific is proof. AI Tip: A constraint beats an instruction, almost every time. Steal My Creative Strategy Process (via Jessie Healy) A Brand Consultant's First Question: Who Are You Willing to Lose? (via Copywriter Collective) Brand as software via (Kimchi Gabagool) Video Pick: DTC Offer Strategy: Raising Your Prices Without Losing...

Hey, friends – A few weeks ago, I asked if you preferred 'clicking through' to the Weekly Round Up or having the whole shabang in your inbox. Most of you said you like clicking through, so for now, we'll keep this format! That said, it's time for your Weekly Round Up! There are some cool job opps this week – be sure to check 'em out: Copy Tip: Benefits vs. Payoffs AI Tip: Claude's memory can save you from re-briefing How to Hire a Freelance Copywriter Who’s Already Booked (via Copywriter...