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The Copy Minimalist

How Leaders Avoid Creative Slumps

Published 17 days ago • 1 min read

the copy minimalist

issue #240

January runs on momentum.
February runs on leadership.

The goals haven’t changed, but the emotional fuel has. That’s usually when creative teams start wondering if they’re moving forward or just staying busy.

Today's column is on why momentum tends to stall in February and what actually helps teams keep going without adding pressure or noise.

It’s written for leaders, but it’s just as useful if you’re managing up or trying to protect your own focus inside a team.

The throughline is simple: progress needs to be seen, not just made.

You can read it here: Keeping the Momentum: How Leaders Can Avoid the February Creative Slump​

– Matt

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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