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The Copy Minimalist

How to Audit and Clean Up Copy

Published 24 days ago • 1 min read

the copy minimalist

issue #239

If your copy feels a little heavy lately, you’re not imagining it.

Most messaging problems aren’t caused by bad writing.

They’re caused by accumulation.

Too many value props.
Too many explanations.
Too many versions of the same idea living in different places.

Today's column walks through a simple system for auditing, cleaning, and reusing the copy you already have instead of rewriting everything from scratch.

It’s written with ecommerce copywriters in mind. But if you write for SaaS, B2B, or any product-driven brand where copy lives across pages, emails, ads, and flows, the process applies just as well.

The goal isn’t cleverness. It’s clarity – and getting back to a foundation you actually trust.

You can read it here: How to Audit and Clean Up Copy Without Rewriting Everything​

Hope it helps you see what to cut, what to keep, and what to stop rewriting for no reason.

– Matt

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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