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The Copy Minimalist

How To Build A Growth Plan For Junior Copywriters

Published about 1 month ago • 1 min read

the copy minimalist

issue #238

Quick note to say: today's column isn’t for everyone.

If you’re early in your copy career, it’ll help you think more clearly about how to direct your own growth this year.

If you’re more senior, it’s especially useful if you’re mentoring junior writers or starting to take that responsibility more seriously.

Today's Copywriter Column is about how I think about building growth plans for junior copywriters. Not in a checkbox, skill-collecting way, but in a way that actually develops judgment, taste, and confidence over time.

It covers:

  • Why most growth plans miss the point
  • How to anchor development to real work
  • How to use constraints and reps without burning people out
  • Where AI helps and where it absolutely doesn’t

If you’re stepping into a mentorship role, or you’re trying to be more intentional about your own development this year, this is a solid place to start.

Read: Mentoring Moments: How to Build a Growth Plan for Junior Copywriters This Year​

– Matt

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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