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Issue #105 just dropped. This week's copy tip might change how you think about urgency... I also pulled together some psychology-backed research on customer motivation and copy examples from brands that know what they're doing. What's inside: Copy Tip: Loss aversion isn't about fake scarcity Why Consumers Say Yes to the Product (via KnoCommerce) The Psychological Reason Brands Use the Power of Association to Sell (via HubSpot) Talk to Strangers to Write Better (via Psychology Meets Writing)...
It’s Friday, which means I’ve got a fresh Weekly Round Up for you — #104. Inside: tactical copy tips, sharp reads, audio worth queueing up, swipe fuel, and a few job opps you might want to check out. Here’s what I lined up for you: Copy Tip: Demographics won’t save your copy 3 Keys to Creating Memorable Consumer Experiences (via Columbia Business School) 3 Lessons from a Genius Creative Director (via Grace Baldwin) Why Marketing Needs to Take Creative Risks – Even If They Fail (via Robert...
the copy minimalist Why Slowing Down Might Be Your Best Marketing Strategy Just words. It's the competitive advantage most physical forms of marketing have. When's the last time a digital ad made you actually pause? We're all caught in this arms race - louder, faster, flashier. More retargeting. More push notifications. More everything. But what if the answer isn't adding to the noise? What if it's about slowing down? I wrote about why analog thinking might be the most disruptive marketing...