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One step at a time.
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One step at a time. About three mornings every week, I get up well before the sun breaks over the horizon, strap a 30lb. plate to my back, and start walking. A quarter of a mile into my walk – still sleepy-eyed because I’ve only been awake 10 minutes – I encounter this massive flight of stairs. I never look up. I only look down because my focus isn’t on climbing the flight of stairs – it’s on simply taking the next step. And then the next. All until I get to the very top when my legs are undoubtedly burning and my heart is ready to pound out of my chest. It’s a wonderful way to wake up. But it’s also a great reminder about how to do hard things. In case you missed it last week, I announced I’m leaving Homestead Studio at the end of the month, and started my own micro-agency. While I’ve done the work I’m offering to prospective clients thousands of times (quite literally), I’ve never started an agency before. It’s entirely new to me. In a sense, that is my flight of stairs. But my lack of “experience” isn’t what matters. What matters is that I just identify my next step and take it. What’s your flight of stairs? Reply to this email and let me know. Matt |
The Copy Minimalist
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Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: Reframing loss aversion AI Tip: Using Claude to reframe loss aversion Your Brand Narrative Is What Strangers Can Repeat (via Copywriter Collective) Marketers Can’t Optimize Their Way Out of a Trust Problem (via AdWeek) On Being an Inefficient Writer (via Psychology Meets Writing) Podcast Pick: The Quitting Expert (feat. Seth Godin) Swipe File Additions Job...
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Hey, peoples – If you’re reading this for the first time, welcome! I’ve had a few dozen new subscribers in the last few days. If you’re reading this for the upteenth time, well – thanks for sticking around! I’m grateful for your support. I teased a big announcement on LinkedIn earlier this week and indicated my subscribers were going to be the first to hear it. So, here it is… I’m leaving Homestead Studio at the end of the month. Truthfully, it’s odd to even write that sentence. I started at...