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One step at a time.
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One step at a time. About three mornings every week, I get up well before the sun breaks over the horizon, strap a 30lb. plate to my back, and start walking. A quarter of a mile into my walk – still sleepy-eyed because I’ve only been awake 10 minutes – I encounter this massive flight of stairs. I never look up. I only look down because my focus isn’t on climbing the flight of stairs – it’s on simply taking the next step. And then the next. All until I get to the very top when my legs are undoubtedly burning and my heart is ready to pound out of my chest. It’s a wonderful way to wake up. But it’s also a great reminder about how to do hard things. In case you missed it last week, I announced I’m leaving Homestead Studio at the end of the month, and started my own micro-agency. While I’ve done the work I’m offering to prospective clients thousands of times (quite literally), I’ve never started an agency before. It’s entirely new to me. In a sense, that is my flight of stairs. But my lack of “experience” isn’t what matters. What matters is that I just identify my next step and take it. What’s your flight of stairs? Reply to this email and let me know. Matt |
The Copy Minimalist
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Hey, pal – You ready for another Weekly Round Up? Me too! There are some good articles this week, so be sure to give 'em a read: Copy Tip: Vague is a claim. Specific is proof. AI Tip: A constraint beats an instruction, almost every time. Steal My Creative Strategy Process (via Jessie Healy) A Brand Consultant's First Question: Who Are You Willing to Lose? (via Copywriter Collective) Brand as software via (Kimchi Gabagool) Video Pick: DTC Offer Strategy: Raising Your Prices Without Losing...
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