Hey friends, A quick heads-up: There won't be a new Copywriter Column or Weekly Round Up this week. I'm heading out for a family reunion, which means trading my keyboard for some quality time with family and making sure my almost 4-year-old doesn’t run into the bonfire. But before I go, I have a small favor to ask. As some of you know, I've been building Real People, my little copywriting and marketing consultancy. And right now, I'm looking to connect with more brands, marketers, and...

Hey, gang! Time for yet another Weekly Round Up! Here's what I've 'rounded' up for you this week: Copy Tip: Good creative feedback AI Tip: Generic brief, generic output How Uncommon won a D&AD Black Pencil for The Ordinary (via Creative Boom) The Traitors branding is murderously good. Design experts explain why (via Creative Bloq) Count your customers by orders (via The Playbook) Podcast Pick: 5 Black Friday Strategies That Don't Depend on Bigger Discounts Swipe File Additions Job...

Hey, pals! A lot of new "faces" here this week, so welcome to the Weekly Round Up – you're once-a-week digest filled with copy tips, ai tips, must-read articles, and more! Here's what I've 'rounded' up for you this week: Copy Tip: Vague descriptions vs. concrete details AI Tip: AI Writing Flows Spacing Effect (via Stacked Marketer) Surprise and delight marketing: The psychology behind promotion design (via Talon.One) The Disability Inclusion Effect (via Science Says) Podcast Pick: Is AI...