Hey, pals! A lot of new "faces" here this week, so welcome to the Weekly Round Up – you're once-a-week digest filled with copy tips, ai tips, must-read articles, and more! Here's what I've 'rounded' up for you this week: Copy Tip: Vague descriptions vs. concrete details AI Tip: AI Writing Flows Spacing Effect (via Stacked Marketer) Surprise and delight marketing: The psychology behind promotion design (via Talon.One) The Disability Inclusion Effect (via Science Says) Podcast Pick: Is AI...

Hey, friends! It's Friday, which means it's time for another Weekly Round Up. Here's what I've 'rounded' up for you this week: Copy Tip: Before writing a single headline… AI Tip: Two AI Hacks 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories (via Baymard Institute) Email attribution is a load of rubbish, and that is fine. What to measure instead (via astral) Oops, I became an expert in a thing that no longer exists (via Kevan Lee) Podcast Pick: The Ads That Spend $1M...

Hey, buuuuuddy – I've got another Weekly Round Up ready for your eyes. Here's what I've 'rounded' up for you this week: Copy Tip: Voice drifts where the writing gets hard. AI Tip: Use Claude as a voice-drift detector. The Emotional Weight of Free Returns: How Risk Reversal Triggers Relief on Shopify (via eCommerce Psychology) Customer Psychology in Retail: 2026 Promotions That Convert (via Quickly) Make Product Names Very Specific (via Science Says) Podcast Pick: The New Fundamentals of Brand...