Hey, friends! It's Friday, which means it's time for another Weekly Round Up. Here's what I've 'rounded' up for you this week: Copy Tip: Before writing a single headline… AI Tip: Two AI Hacks 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories (via Baymard Institute) Email attribution is a load of rubbish, and that is fine. What to measure instead (via astral) Oops, I became an expert in a thing that no longer exists (via Kevan Lee) Podcast Pick: The Ads That Spend $1M...

Hey, buuuuuddy – I've got another Weekly Round Up ready for your eyes. Here's what I've 'rounded' up for you this week: Copy Tip: Voice drifts where the writing gets hard. AI Tip: Use Claude as a voice-drift detector. The Emotional Weight of Free Returns: How Risk Reversal Triggers Relief on Shopify (via eCommerce Psychology) Customer Psychology in Retail: 2026 Promotions That Convert (via Quickly) Make Product Names Very Specific (via Science Says) Podcast Pick: The New Fundamentals of Brand...

Hey, pal – You ready for another Weekly Round Up? Me too! There are some good articles this week, so be sure to give 'em a read: Copy Tip: Vague is a claim. Specific is proof. AI Tip: A constraint beats an instruction, almost every time. Steal My Creative Strategy Process (via Jessie Healy) A Brand Consultant's First Question: Who Are You Willing to Lose? (via Copywriter Collective) Brand as software via (Kimchi Gabagool) Video Pick: DTC Offer Strategy: Raising Your Prices Without Losing...