Issue #105 just dropped. This week's copy tip might change how you think about urgency... I also pulled together some psychology-backed research on customer motivation and copy examples from brands that know what they're doing. What's inside: Copy Tip: Loss aversion isn't about fake scarcity Why Consumers Say Yes to the Product (via KnoCommerce) The Psychological Reason Brands Use the Power of Association to Sell (via HubSpot) Talk to Strangers to Write Better (via Psychology Meets Writing)...

the copy minimalist The Writing Tools I Actually Use (and How) Most people treat tools like magic pills. “If I just find the right app, I’ll finally be organized! Productive! Creative!” I’ve chased that too. But over time, I’ve realized something simple: Tools don’t make you better — they just remove friction between ideas and action. In this week’s column, I shared the tools I actually use (digital and analog) and how they help me think, write, and work better. No sponsorships. No “Top 100...

the copy minimalist Why Slowing Down Might Be Your Best Marketing Strategy Just words. It's the competitive advantage most physical forms of marketing have. When's the last time a digital ad made you actually pause? We're all caught in this arms race - louder, faster, flashier. More retargeting. More push notifications. More everything. But what if the answer isn't adding to the noise? What if it's about slowing down? I wrote about why analog thinking might be the most disruptive marketing...