The Weekly Round Up #112


Hey, friends!

Hope you had an amazing week. You know what time it is? Of course you do.

It's that time for another Weekly Round Up – your once-a-week digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and much more!

Here's what I've queued up this time around:

  • Copy Tip: Logic vs. Emotion
  • AI Tip: AI is a compression engine, not an expansion tool
  • BLUF: The Military Standard That Can Make Your Writing More Powerful
  • Why Copywriting is the New Superpower in 2026
  • Companies aren’t looking for storytellers. They’re looking for meaning.
  • Podcast Pick: Trust, Timing, and Email Touchpoints with Mike Nelson of Really Good Emails
  • Swipe File Additions (Wrinkles Schminkles, Windsor Canadian, Hollow, Mars Men)
  • Job Opportunities (Upstart, Cleo, Alpha Lion, etc.)

👉 Click here to read Weekly Round Up #112

Peace ✌️
Matt

The Copy Minimalist

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Hey, friends – Time for another Weekly Round Up – your once-a-week digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! Here's what you can expect this week: Copy Tip: Constraints force decisions. AI Tip: Optimize for "Editor Time," Not "Generation Time" Claude (via How to AI) The Mimicry Effect (via Stacked Marketer) Personal vs. Personalized: What Real Connection Looks Like in the Inbox (via Customer.io) Podcast Pick: Why Cognitive Load...

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