profile

The Copy Minimalist

The Weekly Round Up #129

Published 1 day ago • 1 min read

Hey pals –
​
This week's issue of the Weekly Round Up is once again sponsored by the Conversion Copy Operating System. Want to learn more? Click here to download the first chapter for FREE!
​
Now on to today's Weekly Round Up!

  • Copy Tip: Your word choices don’t just say things. They reveal things.
  • AI Tip: Projects vs. Skills (when to use both)
  • Disagreeing with Rick Rubin (via Around the Bonfire)
  • Why Great Creatives Keep Delivering Average Work (via Copywriter Collective)
  • Employee Ownership is Not a Culture Strategy (via Branding Strategy Insider)
  • Podcast Pick: 17 Things Brands Get Dead Wrong About Millennials
  • Swipe File Additions
  • Job Opportunities

👉 Click here to read Weekly Round Up #129​
Matt

---

Want to work with me?
​Book a Copy Review​
​Chat about Coaching​
​Copy Clinics for Teams​
​Consulting and Advising​

The Copy Minimalist

Helping aspiring DTC copywriters succeed while crafting compelling, impactful copy for their clients

Subscribe today to get instant access to 120+ copy examples from my personal swipe file!

Read more from The Copy Minimalist

Hey, friends – Welcome to Friday! We made it. Made it to the end of another week. Be proud!This week's issue of the Weekly Round Up is sponsored by the Conversion Copy Operating System. Want to learn more? Click here to join the waitlist.Now onto what you can expect in this week's issue of the Weekly Round Up! Copy Tip: When editing REALLY starts. AI Tip: End every strategic session by asking Claude to summarize the decisions made. The Psychology Behind Inbox Placement (via InboxAlly) I’ve...

8 days ago • 1 min read

the edit | #3 The copywriting industry is having the wrong conversation.Not a bad one. Just the wrong one.Everyone's talking about hooks. Prompts. Output speed. Which AI tool writes the best subject lines. How to produce more content in less time with fewer people.And sure. That stuff matters at the margins.But here's what I keep coming back to: none of it is the actual differentiator.The writers I've watched plateau aren't slow. They're not bad at prompting. They're not behind on tools.They...

11 days ago • 1 min read

Hey, friends – It's hard to believe I've done this 127x already, but I have! Maybe there's something to say about the power of consistency. Before I dive into what you can expect in the WRU this week, I wanted to fill you in on a 3 items: I completely blitzed The Edit this week. The bi-weekly cadence got away from me and my project tracker didn't fire, so without a task, I just plumb forgot. That's on me! There are still sponsorship slots available for both the WRU and The Edit. If you're...

15 days ago • 1 min read