Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: Reframing loss aversion AI Tip: Using Claude to reframe loss aversion Your Brand Narrative Is What Strangers Can Repeat (via Copywriter Collective) Marketers Can’t Optimize Their Way Out of a Trust Problem (via AdWeek) On Being an Inefficient Writer (via Psychology Meets Writing) Podcast Pick: The Quitting Expert (feat. Seth Godin) Swipe File Additions Job...

One step at a time. About three mornings every week, I get up well before the sun breaks over the horizon, strap a 30lb. plate to my back, and start walking. A quarter of a mile into my walk – still sleepy-eyed because I’ve only been awake 10 minutes – I encounter this massive flight of stairs. I never look up. I only look down because my focus isn’t on climbing the flight of stairs – it’s on simply taking the next step. And then the next. And the next one after that. And then the one after...

Hey, peoples – If you’re reading this for the first time, welcome! I’ve had a few dozen new subscribers in the last few days. If you’re reading this for the upteenth time, well – thanks for sticking around! I’m grateful for your support. I teased a big announcement on LinkedIn earlier this week and indicated my subscribers were going to be the first to hear it. So, here it is… I’m leaving Homestead Studio at the end of the month. Truthfully, it’s odd to even write that sentence. I started at...