Hey, pal – You ready for another Weekly Round Up? Me too! There are some good articles this week, so be sure to give 'em a read: Copy Tip: Vague is a claim. Specific is proof. AI Tip: A constraint beats an instruction, almost every time. Steal My Creative Strategy Process (via Jessie Healy) A Brand Consultant's First Question: Who Are You Willing to Lose? (via Copywriter Collective) Brand as software via (Kimchi Gabagool) Video Pick: DTC Offer Strategy: Raising Your Prices Without Losing...

Hey, friends – A few weeks ago, I asked if you preferred 'clicking through' to the Weekly Round Up or having the whole shabang in your inbox. Most of you said you like clicking through, so for now, we'll keep this format! That said, it's time for your Weekly Round Up! There are some cool job opps this week – be sure to check 'em out: Copy Tip: Benefits vs. Payoffs AI Tip: Claude's memory can save you from re-briefing How to Hire a Freelance Copywriter Who’s Already Booked (via Copywriter...

Hey, friends – it's once again time for another Weekly Round Up! I'm particularly fond of the AI tip this week as I've used it loads of times: Copy Tip: Define Your Voice Pillars AI Tip: Stop describing your voice. Show it. The Email Problem You’re Not Seeing (via Sarah Fasuyi) What Agencies Want from a Copywriting Agency (via Copywriter Collective) Inside the creator economy’s AI reckoning (via HubSpot) Video Pick: The 3-Step CTAs Formula for Conversion **** Swipe File Additions Job...