Epictetus' Discourses and Selected Writings In reading Epictetus this morning, he said something that resonated with me. It’s as if I were to say to an athlete, ‘show me your shoulders,’ and he responded with, ‘have a look at my weights.’‘Get out of here with you and your gigantic weights!’ I’d say, ‘What I want to see isn’t the weights but how you’ve profited from using them.’ It emerges from a passage on progress. Epictetus is saying that you can read all the books in the world, but that’s...
about 18 hours ago • 1 min read
One step at a time. About three mornings every week, I get up well before the sun breaks over the horizon, strap a 30lb. plate to my back, and start walking. A quarter of a mile into my walk – still sleepy-eyed because I’ve only been awake 10 minutes – I encounter this massive flight of stairs. I never look up. I only look down because my focus isn’t on climbing the flight of stairs – it’s on simply taking the next step. And then the next. And the next one after that. And then the one after...
8 days ago • 1 min read
Hey, y'all – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: The Sequence Chain AI Tip: Stop Repeating Yourself If It Feels Interesting, It’s Material (via Psychology Meets Writing) AI Is Not the Skill Email Marketers Need the Most (via Holistic Marketing) Positioning in the Age of AI (via April Dunford) Podcast Pick: The Headline Formula that Works on Every Type of Customer (via Brain Driven Brands) Swipe File Additions Job...
14 days ago • 1 min read
Hey, peoples – If you’re reading this for the first time, welcome! I’ve had a few dozen new subscribers in the last few days. If you’re reading this for the upteenth time, well – thanks for sticking around! I’m grateful for your support. I teased a big announcement on LinkedIn earlier this week and indicated my subscribers were going to be the first to hear it. So, here it is… I’m leaving Homestead Studio at the end of the month. Truthfully, it’s odd to even write that sentence. I started at...
14 days ago • 2 min read
Hey, y'all – the Weekly Round Up is back! I'm excited to get back into the swing of things with this weekly digest in particular. I curate it throughout the week, collecting articles, podcasts, and great swipe file additions I see along the way. But before we get into it, check out this new little sponsor below ;) Alright, enough of that! Here's what you can expect this week: Copy Tip: The Believability Test AI Tip: The Awareness Audit [Fundamentals] How to share your point of view (even if...
21 days ago • 1 min read
Hey, friends – I mean it when I ask: how are you? Because I'm doing splendidly well! Last time I sent out an email update, I was in desperate need of a long break. Not to mention, I celebrated my 42nd birthday in there, so that was fun. But the time away from consuming weekly content to then digest and share with y'all gave me much-needed space for deep personal reflection. And boy does my soul feel truckloads lighter. I plan to return to "regularly scheduled newsletter programming" next...
28 days ago • 1 min read
Hey, friend – I owe you an apology. Last week, I neglected to send out a Copywriter Column and a Weekly Round up. It’s the first time I’ve done that without prior notice. In my opinion, one of the most powerful things a person can do as a creator of sorts – especially those of us who write newsletters – is to show up when you say you will. And it bothers me that I didn’t. Truth be told, these newsletters (The Edit, Copywriter Column, and Weekly Round Up) take out a significant chunk of my...
about 2 months ago • 1 min read
Hey, friends –Most freelancers spend their quiet weeks catching up on admin or feeling guilty about the lighter calendar. But it's worth asking: what's the piece in your own work that's been half finished for three months because there was never enough room to do it right?Now, go pull up something you wrote a year or two ago. Is it still holding up, or has your thinking moved past it?In today's issue of The Edit, I write about why these slow seasons are blessings in disguise and why you...
about 2 months ago • 1 min read
Hey gang –It's Friday, which means I've rounded up a bunch of good reads for you. But before we do, a note about this week's sponsor: Schlomo Genchin!Shlomo (one of my favorite online copywriting pals) just launched CopyTemplates. It's the most complete copywriting library I've come across in a hot minute: 64 techniques, 500+ examples, and 70+ AI prompts and Claude skills. If you write ads, emails, or landing pages, it's a massive resource. And as an early gift to my subscribers, you can get...
2 months ago • 1 min read