Hey, friends! It's Friday, which means it's time for another Weekly Round Up. Here's what I've 'rounded' up for you this week: Copy Tip: Before writing a single headline… AI Tip: Two AI Hacks 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories (via Baymard Institute) Email attribution is a load of rubbish, and that is fine. What to measure instead (via astral) Oops, I became an expert in a thing that no longer exists (via Kevan Lee) Podcast Pick: The Ads That Spend $1M...
about 12 hours ago • 1 min read
Hey, pal – You ready for another Weekly Round Up? Me too! There are some good articles this week, so be sure to give 'em a read: Copy Tip: Vague is a claim. Specific is proof. AI Tip: A constraint beats an instruction, almost every time. Steal My Creative Strategy Process (via Jessie Healy) A Brand Consultant's First Question: Who Are You Willing to Lose? (via Copywriter Collective) Brand as software via (Kimchi Gabagool) Video Pick: DTC Offer Strategy: Raising Your Prices Without Losing...
15 days ago • 1 min read
Hey, friends – A few weeks ago, I asked if you preferred 'clicking through' to the Weekly Round Up or having the whole shabang in your inbox. Most of you said you like clicking through, so for now, we'll keep this format! That said, it's time for your Weekly Round Up! There are some cool job opps this week – be sure to check 'em out: Copy Tip: Benefits vs. Payoffs AI Tip: Claude's memory can save you from re-briefing How to Hire a Freelance Copywriter Who’s Already Booked (via Copywriter...
22 days ago • 1 min read
Hey, friends – it's once again time for another Weekly Round Up! I'm particularly fond of the AI tip this week as I've used it loads of times: Copy Tip: Define Your Voice Pillars AI Tip: Stop describing your voice. Show it. The Email Problem You’re Not Seeing (via Sarah Fasuyi) What Agencies Want from a Copywriting Agency (via Copywriter Collective) Inside the creator economy’s AI reckoning (via HubSpot) Video Pick: The 3-Step CTAs Formula for Conversion **** Swipe File Additions Job...
29 days ago • 1 min read
Hey, friends – it's once again time for another Weekly Round Up! I'm particularly fond of the AI tip this week as I've used it loads of times: Copy Tip: On writing guarantees AI Tip: Using Claude for VOC research 2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back (via Attentive) Stop Treating Every Customer Touchpoint the Same (via MarTech) Don’t Recommend Your Most Expensive Option (via Science Says) Podcast Pick: Why Routine Beats Discounts This Q4 (with Jen Gray)...
about 1 month ago • 1 min read
Hey, friends – it's time for another Weekly Round Up! Some great reads/listens teed up for you this week: Copy Tip: Guessing vs. Listening AI Tip: Give your claims proof Your Brand Now Has a Second Audience: The AI Machines (via Matchstic) Why Your Best Content Strategy Is Subtraction (via Content Marketing Institute) The problem with potential (via Around the Bonfire) Podcast Pick: 5 Pop-Up Tactics That Can Increase Your Lead Opt-in Rate (via Brain Driven Brands) Swipe File Additions Job...
about 1 month ago • 1 min read
Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: 4 Types of Readers AI Tip: Editing in Layers Why the Brand Experience Still Feels Fragmented (via Design week) The 5 “Ts” of effective email content marketing (and how to apply them) (via data axle) 5 AI Blindspots that Cost You Conversions (via MarTech) Video Pick: How To Remember Everything You Read (My Notecard System) Swipe File Additions Remote Job...
about 2 months ago • 1 min read
Epictetus' Discourses and Selected Writings In reading Epictetus this morning, he said something that resonated with me. It’s as if I were to say to an athlete, ‘show me your shoulders,’ and he responded with, ‘have a look at my weights.’‘Get out of here with you and your gigantic weights!’ I’d say, ‘What I want to see isn’t the weights but how you’ve profited from using them.’ It emerges from a passage on progress. Epictetus is saying that you can read all the books in the world, but that’s...
about 2 months ago • 1 min read
Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: Reframing loss aversion AI Tip: Using Claude to reframe loss aversion Your Brand Narrative Is What Strangers Can Repeat (via Copywriter Collective) Marketers Can’t Optimize Their Way Out of a Trust Problem (via AdWeek) On Being an Inefficient Writer (via Psychology Meets Writing) Podcast Pick: The Quitting Expert (feat. Seth Godin) Swipe File Additions Job...
about 2 months ago • 1 min read