Hey, friends –Most freelancers spend their quiet weeks catching up on admin or feeling guilty about the lighter calendar. But it's worth asking: what's the piece in your own work that's been half finished for three months because there was never enough room to do it right?Now, go pull up something you wrote a year or two ago. Is it still holding up, or has your thinking moved past it?In today's issue of The Edit, I write about why these slow seasons are blessings in disguise and why you...
20 days ago • 1 min read
Hey gang –It's Friday, which means I've rounded up a bunch of good reads for you. But before we do, a note about this week's sponsor: Schlomo Genchin!Shlomo (one of my favorite online copywriting pals) just launched CopyTemplates. It's the most complete copywriting library I've come across in a hot minute: 64 techniques, 500+ examples, and 70+ AI prompts and Claude skills. If you write ads, emails, or landing pages, it's a massive resource. And as an early gift to my subscribers, you can get...
24 days ago • 1 min read
Hey friends –It's another Friday, which means I've drummed up a bunch of good content for you to feast your eyeballs on. Here's what you can expect in this week's issue! Copy Tip: An email is not a landing page. AI Tip: Revisit your Project system prompt quarterly. The human-centered approach to AI adoption (via ActionRocket) Marketing measurement is breaking under its own complexity (via MarTech) The Psychology Behind Headlines That Make Customers Click: Understanding the Science of...
about 1 month ago • 1 min read
Hey Reader, There's a particular kind of pressure that shows up around the middle of June. The first half of the year is closing out, and the numbers come in a little short. So the ask comes down, in one form or another: we need to push harder this month. Nobody ever asks you to lie. They just ask you to be a little more urgent, a little more aggressive. And every request, taken on its own, sounds completely fair. That's what makes it so easy to drift somewhere you wouldn't have chosen on...
about 1 month ago • 1 min read
Hey pals –This week's issue of the Weekly Round Up is once again sponsored by the Conversion Copy Operating System. Want to learn more? Click here to download the first chapter for FREE!Now on to today's Weekly Round Up! Copy Tip: Your word choices don’t just say things. They reveal things. AI Tip: Projects vs. Skills (when to use both) Disagreeing with Rick Rubin (via Around the Bonfire) Why Great Creatives Keep Delivering Average Work (via Copywriter Collective) Employee Ownership is Not a...
about 1 month ago • 1 min read
Hey, friends – Welcome to Friday! We made it. Made it to the end of another week. Be proud!This week's issue of the Weekly Round Up is sponsored by the Conversion Copy Operating System. Want to learn more? Click here to join the waitlist.Now onto what you can expect in this week's issue of the Weekly Round Up! Copy Tip: When editing REALLY starts. AI Tip: End every strategic session by asking Claude to summarize the decisions made. The Psychology Behind Inbox Placement (via InboxAlly) I’ve...
about 2 months ago • 1 min read
the edit | #3 The copywriting industry is having the wrong conversation.Not a bad one. Just the wrong one.Everyone's talking about hooks. Prompts. Output speed. Which AI tool writes the best subject lines. How to produce more content in less time with fewer people.And sure. That stuff matters at the margins.But here's what I keep coming back to: none of it is the actual differentiator.The writers I've watched plateau aren't slow. They're not bad at prompting. They're not behind on tools.They...
about 2 months ago • 1 min read
Hey, friends – It's hard to believe I've done this 127x already, but I have! Maybe there's something to say about the power of consistency. Before I dive into what you can expect in the WRU this week, I wanted to fill you in on a 3 items: I completely blitzed The Edit this week. The bi-weekly cadence got away from me and my project tracker didn't fire, so without a task, I just plumb forgot. That's on me! There are still sponsorship slots available for both the WRU and The Edit. If you're...
about 2 months ago • 1 min read
Hey, friends – The 126th issue of the Weekly Round Up is LIVE – your regular digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! In this week’s issue: Copy Tip: There’s a line between persuasion and manipulation. AI Tip: Your Project knowledge base is only as good as what you leave out. How to Rot Your Brain with AI (via Ruben Hassid) No, a headline tweak won’t fix your differentiation problem (via Diane Wiredu) You’re Wasting Your...
about 2 months ago • 1 min read