Hey, friends – Welcome to Friday! We made it. Made it to the end of another week. Be proud!This week's issue of the Weekly Round Up is sponsored by the Conversion Copy Operating System. Want to learn more? Click here to join the waitlist.Now onto what you can expect in this week's issue of the Weekly Round Up! Copy Tip: When editing REALLY starts. AI Tip: End every strategic session by asking Claude to summarize the decisions made. The Psychology Behind Inbox Placement (via InboxAlly) I’ve...
8 days ago • 1 min read
the edit | #3 The copywriting industry is having the wrong conversation.Not a bad one. Just the wrong one.Everyone's talking about hooks. Prompts. Output speed. Which AI tool writes the best subject lines. How to produce more content in less time with fewer people.And sure. That stuff matters at the margins.But here's what I keep coming back to: none of it is the actual differentiator.The writers I've watched plateau aren't slow. They're not bad at prompting. They're not behind on tools.They...
11 days ago • 1 min read
Hey, friends – It's hard to believe I've done this 127x already, but I have! Maybe there's something to say about the power of consistency. Before I dive into what you can expect in the WRU this week, I wanted to fill you in on a 3 items: I completely blitzed The Edit this week. The bi-weekly cadence got away from me and my project tracker didn't fire, so without a task, I just plumb forgot. That's on me! There are still sponsorship slots available for both the WRU and The Edit. If you're...
15 days ago • 1 min read
Hey, friends – The 126th issue of the Weekly Round Up is LIVE – your regular digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! In this week’s issue: Copy Tip: There’s a line between persuasion and manipulation. AI Tip: Your Project knowledge base is only as good as what you leave out. How to Rot Your Brain with AI (via Ruben Hassid) No, a headline tweak won’t fix your differentiation problem (via Diane Wiredu) You’re Wasting Your...
22 days ago • 1 min read
Hey, friends – The 124th issue of the Weekly Round Up is published – your regular digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! In this week’s issue: Copy Tip: Your copy isn’t just your words. AI Tip: Voice-to-text + Claude What does writing with AI actually feel like? (via Psychology Meets Writing) Suggest Practical Items to Reduce Cart Abandonment (via Science Says) Your Users Give You 30 Seconds: Here’s How to Make Them Count...
29 days ago • 1 min read
the edit | #2 Most burnout conversations start in the wrong place. Someone's struggling, so the advice goes personal. Rest more. Protect your time. Build better habits. And look — none of that is useless. But if the system someone is working inside was never designed with creative capacity in mind, personal discipline is a patch, not a fix. The newest issue of The Edit is about the design problem nobody names. Specifically: burnout lives at every level of the hierarchy, and so does the...
about 1 month ago • 1 min read
Hey, friends – The 124th issue of the Weekly Round Up is here – your regular digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! In this week’s issue: Copy Tip: Structure vs. Style AI Tip: Prompts = Assets Show Your Marketing Boss Who’s Boss with Email Opt-Outs (via CMSwire) Signposting: How to Reduce the Cognitive Load of Your Reader (via Wes Kao) 4 language psychology secrets from your competitors (via the Growth Tribe) Podcast Pick:...
about 1 month ago • 1 min read
In the words of Rebecca Black: "It's Friday, Friday, Friday." (And if you don't know who that is – bless you.) The 123rd issue of the Weekly Round Up is back for another week – your regular digest filled with copywriting insights, AI tips, must-read articles, pretty cool copy examples, and more! In this week’s issue: Copy Tip: Simple Sales → Simple Messaging AI Tip: Tell Claude What NOT to Do Courage vs. excuses (via Seth Godin) When many buyer personas push ideal customers away (via...
about 1 month ago • 1 min read
the edit | #1 The first edition of The Edit is live (announcement about what this is about here), and this one's for anyone leading a creative team through a tool change, a process shift, or any kind of "we're doing things differently now" moment. (Also for those who are affected by change, I suppose!) The short version: when new tools arrive, it's usually your strongest people who go quiet first. Not because they're resistant. Because their competence is their identity. And being a beginner...
about 2 months ago • 1 min read