profile

The Copy Minimalist

Slow Season, Strong Library

Published 26 days ago • 1 min read

Hey, friends –
​
Most freelancers spend their quiet weeks catching up on admin or feeling guilty about the lighter calendar.
​
But it's worth asking: what's the piece in your own work that's been half finished for three months because there was never enough room to do it right?
​
Now, go pull up something you wrote a year or two ago. Is it still holding up, or has your thinking moved past it?
​
In today's issue of The Edit, I write about why these slow seasons are blessings in disguise and why you should leverage them for what they are.
​
​>> Read issue #5 of The Edit here <<​
​
Before you go, I'd like to share a snippet about this week's sponsor, Shlomo Genchin!
​
Shlomo just launched CopyTemplates – the most complete copywriting library I've come across in a few years: 64 techniques, 500+ examples, and 70+ AI prompts and Claude skills.
​
If you write ads, emails, or landing pages, it's a massive resource. And as an early gift to my subscribers, you can get lifetime access for $97 by clicking here.
​
Happy reading!
​
Matt

The Copy Minimalist

Helping aspiring DTC copywriters succeed while crafting compelling, impactful copy for their clients

Subscribe today to get instant access to 120+ copy examples from my personal swipe file!

Read more from The Copy Minimalist
Scooter, person, and child by the calm ocean.

Hey, friend – I owe you an apology. Last week, I neglected to send out a Copywriter Column and a Weekly Round up. It’s the first time I’ve done that without prior notice. In my opinion, one of the most powerful things a person can do as a creator of sorts – especially those of us who write newsletters – is to show up when you say you will. And it bothers me that I didn’t. Truth be told, these newsletters (The Edit, Copywriter Column, and Weekly Round Up) take out a significant chunk of my...

19 days ago • 1 min read

Hey gang –It's Friday, which means I've rounded up a bunch of good reads for you. But before we do, a note about this week's sponsor: Schlomo Genchin!Shlomo (one of my favorite online copywriting pals) just launched CopyTemplates. It's the most complete copywriting library I've come across in a hot minute: 64 techniques, 500+ examples, and 70+ AI prompts and Claude skills. If you write ads, emails, or landing pages, it's a massive resource. And as an early gift to my subscribers, you can get...

about 1 month ago • 1 min read

Hey friends –It's another Friday, which means I've drummed up a bunch of good content for you to feast your eyeballs on. Here's what you can expect in this week's issue! Copy Tip: An email is not a landing page. AI Tip: Revisit your Project system prompt quarterly. The human-centered approach to AI adoption (via ActionRocket) Marketing measurement is breaking under its own complexity (via MarTech) The Psychology Behind Headlines That Make Customers Click: Understanding the Science of...

about 1 month ago • 1 min read