The Weekly Round Up #131


Hey gang –

It's Friday, which means I've rounded up a bunch of good reads for you. But before we do, a note about this week's sponsor: Schlomo Genchin!

Shlomo (one of my favorite online copywriting pals) just launched CopyTemplates. It's the most complete copywriting library I've come across in a hot minute: 64 techniques, 500+ examples, and 70+ AI prompts and Claude skills.

If you write ads, emails, or landing pages, it's a massive resource. And as an early gift to my subscribers, you can get lifetime access for $97 by clicking here.

Now, here's what you can expect in this week's issue!

  • Copy Tip: The 3 C’s of Story
  • AI Tip: Save the horsepower for where it actually moves the needle.
  • The Revision Where Good Work Goes to Die (via Copywriter Collective)
  • Why the Rule of 3 Makes You a Better Communicator (via INC)
  • Marketing needs AI outcomes, not more AI pilots (via MarTech)
  • Principles Over Pressure: Sticking To Your Values During Mid-Year Sales Pushes (via The Copy Minimalist)
  • Podcast Pick: Choose the Right Channel: How Stanford Finds Its Voice
  • Swipe File Additions
  • Job Opportunities


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Click here to read Weekly Round Up #131

Matt

The Copy Minimalist

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