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Hey, friend – I owe you an apology. Last week, I neglected to send out a Copywriter Column and a Weekly Round up. It’s the first time I’ve done that without prior notice. In my opinion, one of the most powerful things a person can do as a creator of sorts – especially those of us who write newsletters – is to show up when you say you will. And it bothers me that I didn’t. Truth be told, these newsletters (The Edit, Copywriter Column, and Weekly Round Up) take out a significant chunk of my...
Hey, friends –Most freelancers spend their quiet weeks catching up on admin or feeling guilty about the lighter calendar. But it's worth asking: what's the piece in your own work that's been half finished for three months because there was never enough room to do it right?Now, go pull up something you wrote a year or two ago. Is it still holding up, or has your thinking moved past it?In today's issue of The Edit, I write about why these slow seasons are blessings in disguise and why you...
Hey friends –It's another Friday, which means I've drummed up a bunch of good content for you to feast your eyeballs on. Here's what you can expect in this week's issue! Copy Tip: An email is not a landing page. AI Tip: Revisit your Project system prompt quarterly. The human-centered approach to AI adoption (via ActionRocket) Marketing measurement is breaking under its own complexity (via MarTech) The Psychology Behind Headlines That Make Customers Click: Understanding the Science of...