Hey, friends – it's time for another Weekly Round Up! Some great reads/listens teed up for you this week: Copy Tip: Guessing vs. Listening AI Tip: Give your claims proof Your Brand Now Has a Second Audience: The AI Machines (via Matchstic) Why Your Best Content Strategy Is Subtraction (via Content Marketing Institute) The problem with potential (via Around the Bonfire) Podcast Pick: 5 Pop-Up Tactics That Can Increase Your Lead Opt-in Rate (via Brain Driven Brands) Swipe File Additions Job...

Hey, friends – it's time for another Weekly Round Up! I have some great tips and articles queued up for you this week: Copy Tip: 4 Types of Readers AI Tip: Editing in Layers Why the Brand Experience Still Feels Fragmented (via Design week) The 5 “Ts” of effective email content marketing (and how to apply them) (via data axle) 5 AI Blindspots that Cost You Conversions (via MarTech) Video Pick: How To Remember Everything You Read (My Notecard System) Swipe File Additions Remote Job...

Epictetus' Discourses and Selected Writings In reading Epictetus this morning, he said something that resonated with me. It’s as if I were to say to an athlete, ‘show me your shoulders,’ and he responded with, ‘have a look at my weights.’‘Get out of here with you and your gigantic weights!’ I’d say, ‘What I want to see isn’t the weights but how you’ve profited from using them.’ It emerges from a passage on progress. Epictetus is saying that you can read all the books in the world, but that’s...