Issue #79 of the Weekly Round Up is live! Each week, I vet the latest articles and copy examples I see and put them into an easy-to-read digest for you to enjoy! That said, here's what I've curated for you this week: ✍️ Copy Tip: Want More Clicks? Do This. 📚 The Consumer Reality Gap 📚 Why Reading Makes You More Creative 📚 The Secret to Getting People to Take Action 🎙️ How to Magically Increase Conversions (Podcast Pick) 📁 Pretty Cool Copy Examples (Hedley & Bennet, StopBox, Caraway, and...

I've been thinking about a simple rule David Ogilvy followed: if he marketed a product he could use, he bought it. In today's economy where small businesses are facing unprecedented challenges, this principle hits differently. It's not just about integrity in our marketing claims. It's about: Actually experiencing what we're selling Supporting businesses during tough economic times Building genuine relationships with our clients Since working at Homestead, I've tried to live by this whenever...

I get it. I've been on both sides of the cold pitch email. For nearly a decade, I sat where you might be sitting week after week—fingers hovering over the keyboard, scrutinizing every word, wondering if this email will finally land you that dream client. Now, as the Director of Copy at a growth marketing agency I'm the one receiving those pitches. Every week, my inbox and DMs fill with freelancers hoping to catch my attention. Some succeed, some don’t.So what separates the emails I respond to...