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Why I buy from my clients (and you should too)
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I've been thinking about a simple rule David Ogilvy followed: if he marketed a product he could use, he bought it. In today's economy where small businesses are facing unprecedented challenges, this principle hits differently. It's not just about integrity in our marketing claims. It's about:
Since working at Homestead, I've tried to live by this whenever possible - and I've never regretted a purchase. βRead my full thoughts on why supporting clients through purchases matters more now than ever. Matt P.S. If you haven't read Ogilvy on Advertising yet, it's a fantastic read for any marketer. You can get it here on Amazon (affiliate link). |
The Copy Minimalist
Subscribe today to get instant access to 120+ copy examples from my personal swipe file!
Issue #79 of the Weekly Round Up is live! Each week, I vet the latest articles and copy examples I see and put them into an easy-to-read digest for you to enjoy! That said, here's what I've curated for you this week: βοΈ Copy Tip: Want More Clicks? Do This. π The Consumer Reality Gap π Why Reading Makes You More Creative π The Secret to Getting People to Take Action ποΈ How to Magically Increase Conversions (Podcast Pick) π Pretty Cool Copy Examples (Hedley & Bennet, StopBox, Caraway, and...
Happy Friday! It's time for another issue of the Weekly Round Up β your once-a-week digest filled with copy tips, must-read articles, copy examples for your swipe file, and more. Here's what I've curated for you this week: βοΈ Copy Tip: Go Analog π How to Build Superfans π 22 One-Sentence Stories That Will Super-Charge Your Marketing π The 2025 Advertising and Marketing Report ποΈ How to Land a "Real Job" featuring... yours truly (Podcast Pick) π Pretty Cool Copy Examples (American Giant, Flux...
I get it. I've been on both sides of the cold pitch email. For nearly a decade, I sat where you might be sitting week after weekβfingers hovering over the keyboard, scrutinizing every word, wondering if this email will finally land you that dream client. Now, as the Director of Copy at a growth marketing agency I'm the one receiving those pitches. Every week, my inbox and DMs fill with freelancers hoping to catch my attention. Some succeed, some donβt.So what separates the emails I respond to...