I've been thinking about a simple rule David Ogilvy followed: if he marketed a product he could use, he bought it. In today's economy where small businesses are facing unprecedented challenges, this principle hits differently. It's not just about integrity in our marketing claims. It's about: Actually experiencing what we're selling Supporting businesses during tough economic times Building genuine relationships with our clients Since working at Homestead, I've tried to live by this whenever...

Happy Friday! It's time for another issue of the Weekly Round Up — your once-a-week digest filled with copy tips, must-read articles, copy examples for your swipe file, and more. Here's what I've curated for you this week: ✍️ Copy Tip: Go Analog 📚 How to Build Superfans 📚 22 One-Sentence Stories That Will Super-Charge Your Marketing 📚 The 2025 Advertising and Marketing Report 🎙️ How to Land a "Real Job" featuring... yours truly (Podcast Pick) 📁 Pretty Cool Copy Examples (American Giant, Flux...

I get it. I've been on both sides of the cold pitch email. For nearly a decade, I sat where you might be sitting week after week—fingers hovering over the keyboard, scrutinizing every word, wondering if this email will finally land you that dream client. Now, as the Director of Copy at a growth marketing agency I'm the one receiving those pitches. Every week, my inbox and DMs fill with freelancers hoping to catch my attention. Some succeed, some don’t.So what separates the emails I respond to...