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3 Principles for Protecting Creative Energy

Published 24 days ago • 1 min read

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Creative Capacity is a Finite Resource

We're not in the sprint yet... but we can see it from here.

Right now is the season where creative teams either set healthy boundaries—or get steamrolled by the pace of the holidays.

And with the year my team has had, I’ve made it a priority to help them protect the creative capacity they do have.

I wrote about it here → https://www.thecopyminimalist.com/p/the-3-principles-for-protecting-creative-energy​

This isn’t a motivational pep talk. It’s practical advice for anyone who writes, markets, or leads a team through BFCM.

Things like:

  • Why “thinking time” has to be blocked and protected
  • How to talk honestly about bandwidth
  • Why simplicity is your sharpest tool
  • And why perfectionism usually masks burnout

This one’s close to home. I hope it resonates with you too.

Matt

113 Cherry St #92768, Seattle, WA 98104-2205
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