Issue #105 just dropped. This week's copy tip might change how you think about urgency... I also pulled together some psychology-backed research on customer motivation and copy examples from brands that know what they're doing. What's inside: Copy Tip: Loss aversion isn't about fake scarcity Why Consumers Say Yes to the Product (via KnoCommerce) The Psychological Reason Brands Use the Power of Association to Sell (via HubSpot) Talk to Strangers to Write Better (via Psychology Meets Writing)...

the copy minimalist The Writing Tools I Actually Use (and How) Most people treat tools like magic pills. “If I just find the right app, I’ll finally be organized! Productive! Creative!” I’ve chased that too. But over time, I’ve realized something simple: Tools don’t make you better — they just remove friction between ideas and action. In this week’s column, I shared the tools I actually use (digital and analog) and how they help me think, write, and work better. No sponsorships. No “Top 100...

It’s Friday, which means I’ve got a fresh Weekly Round Up for you — #104. Inside: tactical copy tips, sharp reads, audio worth queueing up, swipe fuel, and a few job opps you might want to check out. Here’s what I lined up for you: Copy Tip: Demographics won’t save your copy 3 Keys to Creating Memorable Consumer Experiences (via Columbia Business School) 3 Lessons from a Genius Creative Director (via Grace Baldwin) Why Marketing Needs to Take Creative Risks – Even If They Fail (via Robert...