Issue #79 of the Weekly Round Up is live! Each week, I vet the latest articles and copy examples I see and put them into an easy-to-read digest for you to enjoy! That said, here's what I've curated for you this week: ✍️ Copy Tip: Want More Clicks? Do This. 📚 The Consumer Reality Gap 📚 Why Reading Makes You More Creative 📚 The Secret to Getting People to Take Action 🎙️ How to Magically Increase Conversions (Podcast Pick) 📁 Pretty Cool Copy Examples (Hedley & Bennet, StopBox, Caraway, and...

I've been thinking about a simple rule David Ogilvy followed: if he marketed a product he could use, he bought it. In today's economy where small businesses are facing unprecedented challenges, this principle hits differently. It's not just about integrity in our marketing claims. It's about: Actually experiencing what we're selling Supporting businesses during tough economic times Building genuine relationships with our clients Since working at Homestead, I've tried to live by this whenever...

Happy Friday! It's time for another issue of the Weekly Round Up — your once-a-week digest filled with copy tips, must-read articles, copy examples for your swipe file, and more. Here's what I've curated for you this week: ✍️ Copy Tip: Go Analog 📚 How to Build Superfans 📚 22 One-Sentence Stories That Will Super-Charge Your Marketing 📚 The 2025 Advertising and Marketing Report 🎙️ How to Land a "Real Job" featuring... yours truly (Podcast Pick) 📁 Pretty Cool Copy Examples (American Giant, Flux...