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The quiet tug to bend what you believe
Hey Reader, There's a particular kind of pressure that shows up around the middle of June. The first half of the year is closing out, and the numbers come in a little short. So the ask comes down, in one form or another: we need to push harder this month. Nobody ever asks you to lie. They just ask you to be a little more urgent, a little more aggressive. And every request, taken on its own, sounds completely fair. That's what makes it so easy to drift somewhere you wouldn't have chosen on purpose. This week's piece is about what happens to good brands when that pressure shows up. It's also about how to hold your ground without going soft. Because honest selling still sells. Sometimes harder. If you've felt that quiet tug to bend what you believe, I think you'll recognize a lot of it. Talk soon, P.S. If it lands, you'll probably like the Copy Principles Swipe File. Same idea, just at the sentence level. Grab it here. |
The Copy Minimalist
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